Brief : B&Q

B&Q- Create the home of your dreams!

We want you to come up with a campaign to enthuse and inspire young people aged 14-18 to influence their families to create the home of their dreams.

We want people to fall in love with home improvement and to consider B&Q as the destination that inspires them to create a home of their dreams.

Although B&Q is famous for ‘You can do it if you B&Q it’, B&Q want to mean more to their customers than just the place to buy the tools to do the job. We want them to consider B&Q as the destination that inspires them to start (and finish) their home improvement projects and give them the confidence to make their home everything they want it to be.

Whether it’s finding the right colour paint for a games corner, to installing a new family kitchen, make B&Q relevant to people’s everyday lives.



DEADLINE: 25th Nov 2015

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER