Brief : Barclays

Barclays Digital LifeSkills

Barclays Digital LifeSkills campaign is currently on TV. With these ads in mind, amplify the campaign in to other creative media platforms.

LifeSkills, created with Barclays, is a programme designed to give young people access to the advice, support and opportunities they need to get ready for the world of work. It aims to improve the confidence, communication skills and employment prospects of young people through educational resources, online content, workshops, events and work experience. It’s an ambitious plan, but by the end of this year, Barclays aim to involve one million school leavers in the LifeSkills programme. There are already over 500,000 young people engaged across the UK and over half of all secondary schools in the UK are currently taking part.

We want you to create engaging and interesting ways to promote the existing Digital LifeSkills campaign to young people just like you.

DEADLINE: 20th Jan 2016

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER