Brief : 20th Century Fox

Ice Age: Collision Course

Ice Age is one of the most popular family film franchises of all time and has always been positioned as such.

Our challenge is how we can make this appeal extend beyond just a family audience and engage teens. We want the target audience to think Ice Age is the must-see film of the summer and to feel motivated to see the fifth instalment of the Ice Age franchise.


DEADLINE: 18th Jan 2016

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER