Brief : E.ON

Create a campaign to motivate your community to save energy.

E.ON need your help to create a campaign to help motivate your community to save energy. Your idea can come in any shape or form. You could organise a event, poster campaign, or something completely original! It is hoped that your idea will make a real different to people's behaviour in order to protect the planet.

They don't just want people to notice the campaign, E.ON want them to change the way they use energy in their daily lives as a result of your idea. You will need to think about how people's minds work in order get them to change their behaviour. By identifying a target audience within your community you will be able to tailor your campaign to maximise your message and make a real difference to the future of the planet!

This is fantastic brief to excite scientists and designers alike. Get your creative hats on to think of an innovative idea to better your community.




DEADLINE: 18th Dec 2012

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.