Brief : Britvic

The Tango Brief

Tango is still one of the most popular soft drink brands in the UK, but it is losing popularity.

• Lots of new brands have come into the market

• Tango has done less advertising than others

• Healthier options are becoming more popular i.e. juice drinks/water


Create a campaign that makes Tango the most popular soft drink for 18-20 year olds. 

DEADLINE: 20th Apr 2017

PRIZE: WINNER: £100 worth of Highstreet Vouchers. The best teams will be invited to the 101 agency's offices in London to pitch face-to-face to a panel of judges from Britvic, their agency 101 and The Ideas Foundation. The shortlisted applicants will be invited to join The Ladder, which is our progression scheme for young people who want to have or are considering a creative career.