Brief : Lloyds Bank

The Understanding Money Brief

Financial education and money management have become part of the National Curriculum, but there is still more that needs to be done to ensure that everyone has the skills and understanding they need to stay on top of their money.

We want to help people feel in control. We want people to feel more confident about their money, helping them to make better choices for their future

We are looking for ideas that allow Lloyds Bank to help young people to understand their money better.

1. How can Lloyds Bank encourage young people to want to learn more about saving?

2. How can Lloyds Bank give young people the right information about spending responsibly?

3. How can Lloyds Bank help young people to make good decisions about money and planning for the future?

DEADLINE: 20th Mar 2017

PRIZE: WINNER: £100 worth of Highstreet Vouchers. The best teams will be invited to the adam&eveDDB offices in London to pitch face-to-face to a panel of judges from Lloyds, their agency adam&eveDDB and The Ideas Foundation. The shortlisted applicants will be invited to join The Ladder, which is our progression scheme for young people who want to have or are considering a creative career.