Brief : The AA
The Driving School Brief
We would like to grow our pupil numbers, without competing on price.
The AA is a premium brand, and the franchise model delivers high quality, reliable and consistent, but relatively expensive tuition.
We need to differentiate our brand offering amongst potential pupils, finding a hook, or lever to more sustainably underpin the premium price positioning, and make the AA the driving school brand of choice.
The AA brand brings with it a huge amount of trust, and reassurance but we would like to make more of the relationship with the main AA brand when engaging with our potential driving school customers.
DEADLINE: 30th Jan 2017
PRIZE: WINNER: £100 worth of Highstreet Vouchers and a driving lesson. The best teams will be invited to the adam&eveDDB offices in London to pitch face-to-face to a panel of judges from the AA, their agency adam&eveDDB and The Ideas Foundation. The shortlisted applicants will be invited to join The Ladder, which is our progression scheme for young people who want to have or are considering a creative career.
I Am Creative is part of Ideas Foundation. The Ideas Foundation identifies and nurtures creatively gifted young people and gives them the skills and experience they need to gain employment. Find out more
