Briefs

Pick one of the live creative briefs below from some of the top brands in the UK to get started.

For inspiration and guidance check out the resources section. We recommend that you spend 6 weeks on each brief.

Devise a campaign to make the AA the driving school of choice.

We are looking for ideas that allow Lloyds Bank to help young people to understand their money better.

Create a campaign that makes Tango the most popular soft drink for 18-20 year olds.

Create a behaviour change campaign to encourage idea of the circular economy within the National Grid office.

Create a campaign to raise awareness and promote BBC Radio 1’s Flagship event, Big Weekend!

Create a campaign that makes the idea of ‘sustainable living’ attractive and popular among people aged 16-24.

Create a campaign promoting private banking to the next generation of entrepreneurs.

Come up with an idea that encourages people to save and helps overcome the pitfalls that often get in the way of saving.

Encourage bagel fans to try Warburtons Thin Bagels in the face of competition from other brands.