Gallery entry

Project title: Desirable Cat

Creative genius: Sophie M., 16

Our project is centred around teenagers and evoking their humour. Our advert includes cats, a popular animal, demonstrating our idea of desire very cleanly. In order to appeal to our target audience we set the advert in a bar and fixated the storyline around two males competing for a females affection. The two males desiring the female and the female desiring a male who can buy her a drink (milk) with ease. The male who wins the females affection is the male who has the new barclaycard contactless payment device, as he buys the female her drink within seconds, inevitably making her fall in love with him. We found in our research that teenagers like to acquire things quickly especially when out shopping for example. Our idea blossomed from the results of our research.

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DEADLINE: 28th Mar 2013

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.