Gallery entry

Project title: Lloyds TSB animation

Creative genius: Nathan, Zack, and Carl, 17

Based on the project brief we decided to focus on creating a new animation in which would rebuild trust with Lloyds TSB with its customers. We mind-mapped various of our ideas and organised them into a powerpoint finalising the ideas to five different animation ideas, alongside the research into Lloyds TSB and other banks, and the target audience we wanted to focus on. The final idea incorporates 2D character rigging animation and a 3D environment create in maya. The storyline involves a family of three rubix cubes travelling into the big city in order to save their money with a bank. The family visit the various banks in the city, all of which come across as corporate and confusing to them and become muddled. Until the decide to walk into Lloyds TSB which is the only bank with any kind of natural colour around it. They walk in to be greeted by the friendly staff and are helped through this process of creating a bank account with ease. They eventually walk out feeling relieved and take the colour of Lloyds TSB and fill there world with the colour of nature and assurance. Link to animation on Youtube: http://www.youtube.com/watch?v=Cpp87cutr4g

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DEADLINE: 27th Jun 2013

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.