Gallery entry

Project title: Connecting you this winter

Creative genius: J_Brown, 17

The project was to come up with a new poster to advertise TalkTalk to families. For my design I used a picture of one house in the snow, with the lights on. I thought that this would give the viewer a warm and safe feeling for the cold season. I put the neon lights on the house to give it a 'talktalk' feel (TalkTalk use neon lights in many other adverts) and to make it look connected, linking to the slogan "connecting you this winter". I made the lights green and red to go with the snowflakes at the side of the poster for a Christmas feel, while the black background brings a calm effect to the whole poster. I chose to go for the Christmas theme because it is the time of year for families to come together and I believe TalkTalk do exactly that with broadband. I added only two of their deals to make customers interested to see other deals they have, and used a gradient overlay on the information to keep it the same as the TalkTalk logo. I made sure to put the text around the picture instead of on top of it to give it the spotlight.

Connecting you this winterConnecting you this winterConnecting you this winterConnecting you this winter

DEADLINE: 13th Dec 2013

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.