Gallery entry

Project title: Sign Up

Creative genius: Education Links, 15

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Watch our Ad here;

Our advert is for Barclays Life Skills. The website is to help kids get a job by doing some activities which will get them a better education and work experience. At the moment, there are lots of people who don’t have jobs. Barclays life skills is to help lower the amount of people out of work. Our advert is aimed at kids, so that they don’t end up without a job. The advert is to get people onto the website and sign up. Sign up is our slogan. We are aiming at getting boys and girls aged 14-18. We did this by using people of the same age in the advert and showing how they could be successful. We are all in this age group, so we feel that we know what kids our age will be into. Kids our age spend a lot of time hanging out with friends and playing on their phones. To show different types of teenagers, we used different stories for different characters. Our advert will be put on Facebook and then shared between friends so that lots of people will see it. We will also put it on YouTube. Both these sites are very popular with young adults. We tried to capture the audience’s attention by making the advert look fun, such as kids on a bike. The advert is very personal to us as we go to a behaviour school and know what it is like for people to not think we can do well. This advert is to get kids to realise that they can be what ever they want if they work for it. This is all clear in the lyrics of the advert. Lyrics All the classes that I used to miss All the teachers that I used to diss I left school with no qualifications Now I apply for jobs, I ain’t got no explanation All my grades, never above a zero Chee Looking back I thought I was a hero Life skills is a challenge, that remains The thought of life on benefits, ain’t no fun and games Barclays Life Skills, gets me back on track Helping me develop skills, getting my respect back I can go into business, photographer, scientist or mechanic I become the role model Ive always dreamed Aint nobody pulling me back down stream Once you get the right qualifications Your on the right path, showing your dedication Now lets see who’s laughing last Im top dog now, the past is in the past So check it out Life skills can help you Coz you owe it to yourself, should always do the best you can do

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DEADLINE: 9th Feb 2014

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.