Gallery entry

Project title: Teddy Bears Picnic

Creative genius: emilyl96, 17

Our idea was that a teddy bear represents Coutts and we made an advert that has a young man who gets give this teddy and becomes very close to it and starts investing in more teddys just like you would invest money within Coutts. We used the teddy because it represents comfort and support that you would get thtough opening a bank with Coutts. We also used a teddy as the symbol as we are trying to target young entreprenuers and the teddy is mainly associated with young people.

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DEADLINE: 15th Feb 2014

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.