Gallery entry

Project title: Gwop democracy - save for the future

Creative genius: Emma@IF, 15

This campaign speaks to young people by using an existing underground language. Using the 'Get Gwop nah' tag line for fashion products (e. g. hoody's, hats) and street festival events to get young people involved. The film promotes this campaign by presenting a 'sliding doors-style' story where a young person experiences the effects of not saving for the future. The film has already gained a public buzz with 365 views on it's first public release, reaching 6 different countries and sparking up conversations to hopefully become what we aimed for; a viral, 360 campaign that really speaks to ONLY young people. See the film at http://vimeo.com/43519409. facebook page - https://www.facebook.com/pages/Gwop-Democracy/312327322178215 Twitter - @gwopdemocracy

Gwop democracy - save for the futureGwop democracy - save for the futureGwop democracy - save for the futureGwop democracy - save for the future

Judge's Comments:

Clearly shows the benefit of saving in a real life situation teens can identify with. The story is engaging and told using true to life dialogue and cool music. Really thought provoking and ultimately positive.

DEADLINE: 15th Jun 2012

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.