Gallery entry

Project title: Saving all those pennies

Creative genius: High Caffeine Content, 15

Our first approach was to find out what young people are interested in, We researched on children between the ages of 6 and 13 and found that memorable characters are the best approach, similar to the meerkats or the EDF energy character, 'Zingy'. We created three characters named Ginny the Giraffe, Harry the Hippo and Zeboo the Zebra, all of which you can see within the presentation. They have a friendly look about then, with smooth edges and warm colours. We also created a life-size version of Zeboo the Zebra to which children can have a picture taken with once they open their account. We went with a safari theme to grab younger children's attention as the interest in wild, foreign animals is quite high within the younger generation.

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Judge's Comments:

A clever idea linking real life saving with a virtual world of the animal characters and their safari park. The characters are very engaging and wonderfully depicted. I particularly like the optimistic and bright tone of voice – makes saving feel possible for everyone.

DEADLINE: 15th Jun 2012

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.