Gallery entry

Project title: Parenting done right!

Creative genius: Ribuloides, 21

This is the campaign idea for Santander's "Saving for the future". I started out looking at the idea of a rainy day fund from the children's perspective but then I realized that making the campaign about parenting would be much more captivating and interesting and so came the idea of parenting through "Saving for the future!". All the details are in the Word Document attached to my entry.

Parenting done right!Parenting done right!Parenting done right!Parenting done right!

DEADLINE: 12th Dec 2014

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.