Gallery entry

Project title: To get you there first!

Creative genius: Ark Elvin SpireHub, 15

This group did brand research and conducted surveys to understand the target audience as part of their research.

Their inspiration came from seeing a squirrel outside the window. The idea developed into a smart squirrel mascot which would spearhead the campaign. The use of popcorn boxes, pre-cinema adverts and billboards will appeal to the target audience who like to go to the cinema.

The campaign will use David Attenborough's iconic voice to describe what the squirrel thinks and how TalkTalk can provide great broadband. The use of both a mascot and a celebrity means that the campaign will appeal to more than one target audience.

 This idea portrays TalkTalk's fun, cheap and helpful image to its customers.

 

To get you there first!To get you there first!To get you there first!To get you there first!

DEADLINE: 29th May 2015

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER