Gallery entry

Project title: Stay Connected

Creative genius: Bus and Box, 17

After doing research on the existing competition to TalkTalk, and also the target audience, this project created their own 'example' family and presented how their campaign would appeal to them and be relevant.

This group came up with two ideas:

Idea 1: A TalkTalk bus which travels around the country to areas with poor signal providing a signal booster. This advertises the excellent connectivity of TalkTalk.

Idea 2: A series of TalkTalk themed telephone boxes in areas with poor connection. Inside these boxes will be a phone on the TalkTalk network, with full signal. There will be a social media campaign based around these phone boxes, with prizes for the people who have visited all 30 boxes around the UK. There will be a hashtag for people to tag when they have found a phone box and used it. 

The final concept is a combination of the two ideas: A TalkTalk 'A Team' Bus. The advert will be about the TalkTalk Team in the bus rescuing someone who has lost conection from their service provider in a remote area by connecting them to TalkTalk who give 99% coverage across the UK.

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DEADLINE: 29th May 2015

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER