Gallery entry

Project title: The PlayPad

Creative genius: The PlayPad, 15

The aim of this project was to sell Vodafone phones and services by using a ‘play zone’. Just 30 seconds of play relaxes a person, therefore if a customer is more relaxed it will be easier to communicate and sell Vodafone’s products to the public (customer). By incorporating some of our ideas, we have tried to create a more relaxed approach to sales by giving the customer more power. They can actually remove display models to play around with, and a series of stickers provide the customer with a way of showing their level of participation within the store without having to be asked by the staff.

The PlayPadThe PlayPadThe PlayPadThe PlayPad

DEADLINE: 20th Jul 2012

PRIZE: Please note the deadline for this brief has passed. Please still upload your work to the gallery as the brand will still be able to view your ideas.