Gallery entry

Project title: Getting Avis drivers into Formula E.

Creative genius: kdumbrell, 20

My idea is to make the drivers of Avis Prestige have a Formula E experience. A tiny camera will be placed inside every car which will record your journey so that you can watch the footage back from the point of view of the driver much like they do in Formula E. This camera will also use Google Maps to show your journey so you get your very own race track. I thought this would be a good way to gain interest from the target audience as there is nothing they love more than driving so why not use that to get them involved with Formula E. I also believe that it will maximise the opportunity for Avis as motor enthusiasts will instantly link Avis with Formula E and want to try out the experience for themselves.

Getting Avis drivers into Formula E.Getting Avis drivers into Formula E.Getting Avis drivers into Formula E.Getting Avis drivers into Formula E.

DEADLINE: 26th Nov 2015

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER