Gallery entry

Project title: 'We Go Further'

Creative genius: CJBOSWELL, 17

I have manipulated the well known motto, “we try harder” to “we go further”; to show how the company has new intentions to progress ‘further’. I liked the way the motto used personal language “we try”, so I then included this with a different verb which represents motivation. This shows how the company are constantly expanding and looking for the best opportunities, one being to become eco-friendly. Therefore, I have concentrated specifically on the wording, because typographic symbols are used by the biggest companies to implement subliminal messages. Within the artwork you will see many different messages representing the history of the company, and what the company stands for… Throughout the project I wanted to base my work around “less is more”; as it’s well known that people like the clean and tidy look, as it’s modern. I’ve done to this by having no imagery within the background, so the main focus point is towards the text, and the messages within.

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DEADLINE: 26th Nov 2015

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER