Gallery entry

Project title: Electric Heads

Creative genius: Just another kid , 25

Formula E is game changing. This campaign gives Avis the opportunity to be game changing too. To create a new breed of motor enthusiast, and as a consequence a new audience for itself. Electric Heads bridges the divide between those people who love their cars and those who want to protect the environment. It gives this person a voice. An identity. A purpose. A riff on the well known term ‘petrol head’, this campaign exists across print, ambient, web and social and subverts the notion that you can’t love your car and care for the environment. It gets car lovers excited about Formula E and gives Avis a great way to grow its brand with an emerging audience. Maximizing its involvement in Formula E.

Electric Heads Electric Heads Electric Heads Electric Heads

DEADLINE: 26th Nov 2015

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER