Gallery entry

Project title: It's Friends, Its's Films, It's Fun

Creative genius: SouveraineMax, 15

The ad is telling the audience exactly what Odeon Cinemas is about and why they should go there to see their movies The ad is adapted to teens through the image chosen, the logo focused on teen interests such as friends and fun Odeon cinemas is then strategically mentioned as an answer: it is the place to have friends and fun combined as well as easy, comfortable entertainment After seeing this ad with the catchy slogan full of good vibe, when teens are looking for an entertaining activity to do, they will think of Odeon Cinemas because It’s Friends, It’s Film, It’s Fun ! Want to bring fun-loving teens looking for comfortable entertainment with friends to Odeon Took myself and classmates as typical target audience and found out what attracts them to Odeon: fun, friends and entertainment Strong, clear, catchy logo telling audience what they are looking for Information about special prices for teens=why they like Odeon Visual interest (smiling teens=peers) All ways to attract the target audience

It's Friends, Its's Films, It's FunIt's Friends, Its's Films, It's FunIt's Friends, Its's Films, It's FunIt's Friends, Its's Films, It's Fun

DEADLINE: 7th Mar 2016

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER