Gallery entry

Project title: Calorie Divider

Creative genius: jjhesk, 16

The calorie divider is an app that could be installed on all junk food cashiers. It works by taking the calories that are in say a burger for instance and dividing it by 10 and thats the amount you have to pay. So if it was 500 calories you would have to pay £5.00. This way the healthy food with fewer calories is cheaper and the junk food with lots of calories is more expensive.

Calorie DividerCalorie DividerCalorie DividerCalorie Divider

DEADLINE: 15th Sep 2012

PRIZE: Please note the deadline for this brief has passed. We will be judging the current entries and announcing a winner in the New Year. Please still upload your work to the gallery as the brand will still be able to view your ideas.