Gallery entry

Project title: Mystery Revealer

Creative genius: Ann the "Man", 20

As a cinema addict, I was extremely happy when seeing this brief. I visited Odeon BMI to see Star Wars VII in IMAX and I absolutely loved it, which is why I am choosing this brief. I got introduced to Aurasma app by my tutor last semester but have not got the chance to try it out. The app basically turns static images or even objects into interactive experiences. So this fits perfectly to the brief – create an interactive experience to attract more young people to come to the cinema. I took inspiration from the game ‘4 pic 1 word’ that I used to play a lot and the show ‘Sherlock’ that I am in love with. This campaign would be beneficial for the cinema, the app and the movies.

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DEADLINE: 7th Mar 2016

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER