Gallery entry

Project title: ‘Feel Whole Again’ – bagels of wholesome goodness

Creative genius: TheArkAngels, 15

Our Warburton Thins ‘Wholesome goodness in every bite’, campaign will target active women: mothers and career women, between the ages of 25 and 45, who are concerned about health and calorie intake, but need energy to stay active. We will run a street campaign, giving out free samples, along with flyers, featuring our slogan as a hashtag, with links for online recipes. These will be located near busy transport hubs. We also intend to run a billboard campaign, featuring our slogan. Last but not least, a prime television ad, broadcast between 5 and 7 pm. The ad will feature a split screen of two tired women: a mother, and professional. Suddenly, a shining halo of bagel goodness descends between the two women. After reaching to take the bagel, the two women merge into one.

‘Feel Whole Again’ – bagels of wholesome goodness‘Feel Whole Again’ – bagels of wholesome goodness‘Feel Whole Again’ – bagels of wholesome goodness‘Feel Whole Again’ – bagels of wholesome goodness

DEADLINE: 26th Mar 2016

PRIZE: WINNER: £100 worth of Highstreet Vouchers, a place on THE LADDER, an exclusive group that gives you access to exclusive creative career opportunities and a place on a day-long creative careers progression course, PLUS brand feedback. HIGHLY COMMENDED: A place on THE LADDER