Gallery entry

Project title: T.H.E campaign

Creative genius: E_thegreat, 14

Special prize codes will be found on wrappers of different healthy food items. The points can be entered online at the projects website, thecampaign.co.uk. When you have enough points, you can exchange them for cool prizes, such as vouchers or theme park tickets. This will encourage teenagers to ditch the crisps and buy a healthy smoothie at the corner shop instead, as they can save up the points for cool prizes. To get extra points, you can watch informative videos posted by celebrities on the website. This will help promote the cause as famous idols will be able to get their point across in a more appealing way. Also, the celebs can mention thecampaign.co.uk on various social networking sites such as Facebook and Twitter, which teenagers will see.

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DEADLINE: 15th Sep 2012

PRIZE: Please note the deadline for this brief has passed. We will be judging the current entries and announcing a winner in the New Year. Please still upload your work to the gallery as the brand will still be able to view your ideas.