Gallery entry

Project title: New Tango. Same Tang.

Creative genius: CBCreative, 15

Tango is fighting a losing battle. It is attempting to go punch for punch with the healthier, trendier, more attractive drinks. This design can be broken down into one adage, "If you can't beat them, join them." Without changing the contents of the drink you can change the whole perception of the company. I have designed a rebranding campaign that expands Tango from the current market to fitting in at juice bars and Starbucks. Understanding the challenges of rebranding, I have also created a campaign to ease the process. This is a problem driven solution with an eye for design. *I used my adobe photoshop and illustrator skills for this project. Also, all background images and mock-up filters were sourced free for commercial use.

New Tango. Same Tang.New Tango. Same Tang.New Tango. Same Tang.New Tango. Same Tang.

DEADLINE: 20th Apr 2017

PRIZE: WINNER: £100 worth of Highstreet Vouchers. The best teams will be invited to the 101 agency's offices in London to pitch face-to-face to a panel of judges from Britvic, their agency 101 and The Ideas Foundation. The shortlisted applicants will be invited to join The Ladder, which is our progression scheme for young people who want to have or are considering a creative career.