How it Works : Teacher

Here at I Am Creative, we know that creativity in education is hugely important. I Am Creative enables students to discover the creative skills and interests they never knew they had, whilst educating them about the career choices those skills offer them.

I Am Creative brings students real creative briefs from some of the biggest companies in the UK who are looking for creative answers to real business problems. With two supporting resource libraries to help teachers deliver an I Am Creative project in the classroom and to help the students answer the brief, the site offers everything needed to deliver an engaging and exciting project for students.  

It can be applied across a range of subject areas, both creative and those considered more traditional, helping students to rediscover creativity by working on a real creative brief set by professionals from the business world. It provides a way of adding value to the curriculum, and evidencing your students’ qualifications, progress and skills, while at the same time acting as a careers education tool.

The skills that they will learn will not only help them understand what skills are required to get a job in the creative industry, they will also give your students an edge in any profession through the practical experience they have had. The briefs are  competitive; when students upload their idea by the brief deadline, it is submitted to the company, who will judge their ideas against all other entries based on pre-agreed criteria. The winner will win £200 of high street vouchers and a place on our progression group, 'The Ladder'. There will also be one highly commended group chosen by the company, the members of which will also gain a place on 'The Ladder'. 

It will add to their grades and add value to your OFSTED report.

We are now offering 4 schools the opportunity to work with the Ideas Foundation on a project based on an exciting new brief from a top brand. We will work with you to develop a project plan and will bring in two mentors from professional advertising agencies for two sessions.

The first session will occur at the beginning of the project and will be an opportunity to brainstorm with the professionals and develop ideas based upon their feedback and advice.

The second session will be at the end of the project and will provide an opporunity for students to pitch their ideas to the professionals and get feedback on their idea.

For your chance to take part, please email

‘I Am Creative was a massive opportunity to be given a proper brief. It was a great insight to things I want to do in the future’ (Student, pilot test)


Contact details:

Project Manager: Clare Ruffles

Address: Ideas Foundation, c/o Ogilvy & Mather, 10 Cabot Square, London E14 4QB

Email address:

Telephone: (020) 3597 2946